Success in
sales can happen by mistake. You can do everything wrong and you still make a
sale. BUT it is better if you do the right things at the right time. Having an
established process helps keep you on track and it helps you improve what works
and dump what does not.
1.
Clean up your process so you can deliver the
customer a positive experience from the first time they contact you until the
top is in their home and they forget it was not always there.
2.
Develop a Unique Selling Proposition - USP
3.
Identify the customers that are most profitable
for your company.
4.
Prospect for customers who fit the profile you
create.
5.
Build rapport with the prospect.
6.
Determine decision maker
7.
Determine the needs and wants of the customer by
questioning them about what they want and need.
8.
Qualify the customer
9.
Determine the customers budget.
10. Make
a custom presentation that addresses the prospects wants and needs.
11. Ask
for the business.
12. Deliver
the product memorably so customer will want to buy, buy again and give you
referrals.
13. Follow
up to make sure that the product is what you promised and get referrals.
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